A campaign example that shows a window into some of the process. There are two visual approaches provided to the client here. The ask was to highlight the launch of the new FIFA designed prepaid cards for Ooredoo Money.
The campaign proposes to create more dynamic movement by activating the ball in the card design to take active part in the visuals.
Disciplines
Campaign
3D Design
Route 1: This approach integrates visually the prepaid cards right into the action of the game and hospitality universe.
Route 2: In the second approach the visuals are integrated into an Ooredoo visual universe where the “players” are 3D balls taken out from the Ooredoo logo.
A Friendly Game: A football game between the Ooredoo Money team and the Visa team.
During the halftime, we are to reveal big hanging banners (image projection) of the Ooredoo Money Visa cards.